3 Key Factors To Consider When Putting Together A Communication Strategy For Your Large Public Event

When conceptualising and planning a large public event, you need to ensure that you have a secure and comprehensive communications strategy. Not only will this provide the smooth running of the event, but it also means that any problems can be communicated, de-escalated and solved as quickly as possible, ensuring that your event continues to run smoothly while also ensuring safety and security.

However, creating a communications strategy can be difficult and whether you are looking for methods of communication on a construction site, or running a festival, there are some key factors that need to be considered carefully.

1. Do You Have All Of The Details?

During the planning stages of any communications strategy, it is likely that some details will still be a bit vague or not yet confirmed. While you must still work to create a strategy as early as possible, you do then need to verify anything that you are unsure about. Whether this is the amount of staff you have, the number of people coming to the event, or even the specific policies of the council or landowner may enforce upon you, check every detail before your strategy is finalised and implemented. You will also need to check what potential coverage and range the event will be over as this will play a key part in deciding what communication you will need for the event.

2. Has There Been Proper Training?

While you may have created the perfect communications strategy, the time and effort you have put in will be made redundant if not everyone can follow it. As well as ensuring that all staff are aware of the overall strategy, it is also vital to check that everyone has been trained properly on how to use the equipment. Radios and walkie-talkies may seem easy to use but are crucial in the daily running of large public events, so make sure that every employee can handle your specific brands of equipment without any problems.

3. Should You Hire Long Term?

If your event is only taking place for a couple of days, any communication equipment that you hire will have to be returned at the end of the event. However, if your company puts events on fairly frequently, then it may be worth considering hiring your equipment for a longer period of time. This will offer you cheaper rates, will be better for your cash flow, and any good business will also include maintenance and support within this deal.

At Digitall Comms we pride ourselves on offering all the necessary forms of communication on a construction site, festival or any other large public event; we provide high-quality communications equipment that can easily be incorporated into any strategy. For more information, please contact us at https://www.digitall-comms.co.uk/contact-us